How to Ask for Donations for Your Charity Through Email
Many nonprofits ask our team how to ask for donations. We know how hard it can feel to request support for your nonprofit, especially when you don’t have a framework for doing it consistently. Without scripts or email templates on hand, you might struggle to form the right words each time you make an ask.
We know this is where a lot of nonprofits get stuck, so we’re providing several steps to creating emails to ask for financial support for your nonprofit.
How to Write an email asking for support for your charity or nonprofit.
When wondering how to ask for donations, email is a convenient method.
When writing an email asking for money for your charity, it's important to be clear, concise, and persuasive. Here are a few tips on how to write an effective email:
Start with a clear and compelling subject line. This will help ensure that your email gets opened.
Begin the email by introducing the problem your nonprofit helps solve. Provide some background information on your organization and its mission.
Explain why you are reaching out for donations. Be specific about how the money will be used and what impact it will have.
Make it easy for the recipient to donate by providing a link to your donation page or instructions on how to donate.
Include a call to action. Encourage the recipient to make a donation and let them know that no amount is too small.
End the email by thanking the recipient for their time and consideration, and let them know that you value their support.
Scripts to ask for donations:
We provide a library of resources for nonprofits at www.lastingdonorlocator.com and share detailed scripts to use for monetary asks in our Lasting Donor Locator book. We invite you to put these resources to good use and gain more consistent support for your organization!
